With a rise in content demand, media companies have increased content spending to compete with the surge of new platforms. Entertainment organizations may have massive amounts of data but often fail to properly value content and extract every drop of profit. Not to mention, operating out of legacy systems with manual workflows and disconnected business units can complicate and delay the content licensing process. Today, companies need highly effective solutions that support business growth initiatives with automation and compliance to better understand the value of their content and fuel team collaboration with accurate and insightful metrics.

Watch below, as our Vice President of Global Account Management, Cory Sher discusses the importance of having a connected 360-degree view complimented with the right data that can help control content spend and cost across the entire entertainment ecosystem.