Today’s “social distancing” dynamic goes beyond binge watching and is redefining the viewing landscape. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, beyond just traditional viewership metrics, and to interpret and adjust to those patterns in real-time.
Based on proprietary first party consumer data, we will explore how consumers are feeling, and what they are watching and why, during this volatile time of self-isolation. With the entertainment industry spending on content at an unprecedented pace, it’s critical to know your customer and offer the right content choices for the right platform.